Alfredo Plessmann III
The path through Architecture and Sound Engineering schools in Venezuela first shaped my style. In my early 20s, I moved to the US in pursuit of a design degree. After it, I spent 10 years In New York, learning Film Direction and Photography from some of my now heroes: Ivan Julian, Nitin Vadukul, Paul Warner, Jaime Permuth, Bami Adedoyin and David Carson.
I later moved to Russia for 5 years, establishing the brand in Moscow and Saint Petersbourg.
"An inevitable idea of a thought."
Electric, my memory is triggered. My camera is in your spirit, nothing. I shot one and 200.
By the local market in Berlin, I found a pair or vintage, square sunglasses. The initial inspiration for Square one series. The lens color mimics the temperature of that day.